Why Financial Education Belongs on Your Investment Platform

• Financial education drives action because 70% of people would invest more with expanded education — a powerful lever for AUM growth¹
• Investor education can support client acquisition because Zogo users are 2.5X more likely to open accounts after completing modules 
• Incent investors to come back and learn more with bite-sized modules featuring achievements, leaderboards, and rewards  
• Use Zogo analytics to analyze how education affects real outcomes such as potential product adoption, portfolio diversification, and increased AUM 
• Add education without the heavy lift by embedding lessons into your platform or app via the Apex Integration Marketplace 

When you think about growing your wealth, fintech, bank, or credit union business, digital financial education might not be the first thing that comes to mind. But maybe it should be, because a World Economic Forum study found that 70% of all respondents, including both current and non-investors, would increase their market participation if they had more investing education.¹

But “education” looks different these days, with 79% of Millennials and Gen Z saying they get their financial information from social media.² They’re not likely to bookmark a 20-page PDF for later. Instead, these digital-first investors want education that’s quick, engaging, and built into the experience. Today’s AI tools are further conditioning these investors to expect immediate, bite-sized answers — even for complex financial topics. 

Enter Zogo — Apex’s PEAK6-owned sister company that offers structured, science-backed, bite-sized financial education you can embed directly into your platform. More on Zogo in a minute. 

How Financial Education Helps You Achieve Growth

When investors understand their financial plans — the “why” behind each decision — they’re more engaged and more likely to stick around. Educated clients come to meetings with pointed questions instead of basic ones. They review their progress regularly. They trust the process because they understand it. Here are three ways embedded education can help your business grow. 

1. Attract Next-Gen and Mass Affluent Investors

These prospective clients often feel underserved by traditional advisory models that assume they know what to do and how to do it. Offering investor education signals you’re interested in their success, not just their assets — and it works: 91% of new users engage with educational content, and they’re 2.5X more likely to open accounts after completing modules.³ 

2. Provide Foundational Advice at Scale

Sure, you can take the time to explain investing basics to every new client, but that’s not going to scale as your book of business grows. Instead, point those clients to lessons embedded on your platform or mobile app so they can learn “from you” on their own time. 

3. Drive Sustainable AUM Growth

Confident investors tend to invest more. As clients learn about different asset classes and investment strategies, they’re more likely to diversify their portfolios and increase their contributions.⁴ Knowledge turns into confidence, and confidence turns into action. 

How Digital Financial Education Can Improve ROI

Let’s talk numbers. Investor education isn’t just a feel-good initiative — it can drive measurable business outcomes. Investors who understand their options are more likely to: 

• Increase their AUM as they gain confidence 
• Adopt additional products (e.g., retirement accounts, managed portfolios, mutual funds) 
• Diversify their portfolios as they learn about different asset classes⁴ 
• Refer friends who could also benefit from financial education 

For example, if your client completes a lesson on alternative investments or direct indexing, they’re primed to have a conversation about adding those strategies to their portfolio. Education creates natural opportunities for deeper engagement. 

How to Measure ROI of Financial Education 

Participation alone doesn’t equal impact. The Zogo portal gives you real-time analytics to measure what’s working and enables you to: 

• Track real-time program performance 
• Learn user behavior and engagement patterns 
• Turn data into actionable strategies 
• Export ROI reports 

Using this portal, here are a few tips to help you measure whether your financial education efforts are moving the needle. 

• Define Clear ROI Metrics. Align learning outcomes with your business goals. These might include percentage change in AUM, number of new account openings, increase in product adoption, or engagement rates  
• Analyze Behavior Over Participation. Completing a lesson is a start, but the real measure is what happens next. Track changes in balances, portfolio diversification, and product adoption over time 
• Segment and Personalize Outreach. When investors engage with specific educational content, they’re signaling interest. Use that data to create tailored campaigns — for example, investors who complete savings modules might be ready for a conversation about high-yield accounts 
• Iterate Continuously. ROI isn’t static. Test different lessons, curate content for specific segments, measure results, and refine your approach. Small adjustments can lead to stronger outcomes 

Why Did Apex Choose Zogo? 

We hear it from clients constantly: Investors want to learn, but traditional investing education feels like homework. They need something quick, relevant, and actually engaging. That’s why we partnered with Zogo.

Zogo offers over 2,000+ bite-sized lessons covering everything from budgeting basics to advanced options trading. Each one is reviewed and validated by a Certified Financial Planner® to ensure accuracy and built using science-backed learning design with actionable takeaways — so learners are more likely to retain what they’re taught. 

As an Apex sister company under PEAK6, Zogo is already used by more than 200 financial institutions, making it a natural fit for our trusted ecosystem. When you choose Zogo, you’re getting a proven platform backed by the same innovation and reliability you expect from Apex. 

“This partnership with Apex enables us to deliver meaningful financial education at scale, turning everyday moments into opportunities for learning and growth. Together, we’re helping financial institutions drive deeper engagement while empowering consumers to take control of their financial futures.”

Ben Brooks

President of Zogo

7 Zogo Advantages Over Other Financial Education Tools 

Many investment platforms offer some form of educational content in the form of articles or videos that most investors skim or passively watch. Zogo is different. Here’s why: 

1. Educate With Embeddable, Interactive Modules 

Zogo integrates directly into your platform so investors don’t have to leave your website or app to learn. 

2. Offer Bite-Sized Learning 

With over 2,000 leassons and skills (and more coming) available in English and Spanish, Zogo covers the spectrum of financial topics your clients are likely to need: 

• Financial Basics: 20 skills, 300+ lessons covering saving, spending, budgeting, and managing debt 
• Investing: 10 skills, 110+ lessons on equities, ETFs, building a personalized portfolio, and more 
• Advanced Investing: 15 skills, 160+ lessons on crypto, options, and decentralized finance 
• Other Categories include Career, College, Entrepreneurship, Major Milestones, and Risk Assessment 

3. Leverage a Gamified Approach 

Zogo is gamified, meaning it’s learning designed like a game — with achievements, milestones, leaderboards, and rewards. This approach keeps users engaged and coming back for more. 

4. Make Compliance Education More Engaging 

For compliance-driven education — like Fully Paid Securities Lending enrollment or fraud awareness — Zogo can turn a checkbox into a more engaging experience. Investors can actually understand the risks and nuances, rather than clicking through as fast as possible. 

5. Curate to Align With Your Business Goals 

Education can be a tool for driving specific business outcomes. For example, if you want to promote alternative investments, offer lessons on that topic. Zogo’s data analytics help reveal audience behavior, helping you understand what’s resonating and where to focus next. 

6. Leverage Education for Acquisition 

Showcasing your commitment to investor education can attract new clients. It signals expertise and a genuine investment in client success — qualities that resonate with next-gen and mass affluent investors. Promote educational content through email, social media, and in-app notifications. 

7. Use White-Label Customization 

Zogo offers white-label customization, so the experience can feel like yours, not a third-party add-on. You can apply your branding, curate which modules appear to your investors, and tailor the learning journey to align with your firm’s priorities.  

How to Integrate Zogo Into Your Platform

Adding financial education doesn’t have to be a major initiative — with Zogo in the Apex Integration Marketplace, it’s more like flipping a switch. Choose from API, SDK, or iframe integration options based on your platform’s needs.

Ready to Differentiate Your Business With Investor Education? 

With Zogo available through the Apex Integration Marketplace, adding interactive investment education to your platform has never been more straightforward. Talk to an Apex rep today. 

Start a Conversation

FAQs About the Zogo Integration With Apex 

How Can I Add Zogo to My Platform? 

Zogo is available through the Apex Integration Marketplace. You can integrate via API, SDK, or iframe, depending on your platform architecture.  

Can I Use Zogo Even if I Don’t Use Apex AscendOSTM? 

Yes. Zogo is available to Apex clients regardless of which Apex products you currently use.  

Is Zogo Content Customizable? 

It depends on what you want to change. 

• The investor-facing Zogo screens offer white-label customization, allowing you to brand the experience to match your look and feel 
• You can curate the learning journey to align with your client needs and priorities 
• However, you cannot modify the lessons themselves because they have been reviewed by Certified Financial Planners® for accuracy — but you may request that Zogo develop lessons on a specific topic 

Which Languages Does Zogo Support? 

Zogo currently offers content in English and Spanish, with accessibility features including text-to-speech.