Apex Releases October 2026 Investor Pulse: Retail Buys the AI Selloff, Sells the Index, and Reaches for Leverage

New data shows Alphabet was October’s largest net buy while the S&P 500 ETF was the largest net sell, as clients bought AI names as they fell and leaned on leveraged semiconductor ETFs.

November 9th, 2026 — Apex Fintech Solutions Inc. today released its October 2026 Investor Pulse report, revealing that Apex clients bought into the AI selloff, rotating out of broad index ETFs and names that held up and into the AI and semiconductor names that fell hardest.

Drawing from millions of accounts across hundreds of clients, the report tracks Top 25 holdings by generation alongside the net trading flows that defined the month.

October 2026 Highlights

Buying the Dip: GOOGL generated $330.6 million in net buying, the largest of the month, while SPY saw $365.4 million in net selling.

Leverage Into the Selloff: The 3x leveraged semiconductor ETF (SOXL) drew $312.1 million in net buying, the second-largest of the month, and a 3x leveraged South Korea ETF (KORU) added $152.3 million.

SpaceX Holds Its Place: SPCX was the third-largest net buy at $265.3 million and ranks in the top 10 by market value in three of the four generations.
The complete Investor Pulse report provides detailed generational breakdowns, the full net buy and net sell rankings, and market implications for clients, advisors, and asset managers.

About Apex Fintech Solutions

Apex Fintech Solutions provides the tools and services that enable hundreds of clients to launch, scale, and support digital investing for tens of millions of end investors. The company provides essential infrastructure and a comprehensive ecosystem of cloud-based products to enable and streamline trading, wealth management, cost basis, tax reporting, and, through its subsidiary Apex Clearing™, custody and clearing.

For more information, visit the Apex Fintech Solutions website: https://www.apexfintechsolutions.com.

Apex Media Contact: press@apexfintechsolutions.com