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Wealth Tech

Use Apex technology purpose-built for RIAs and other financial advisors to unlock new paths to organic growth.

Provide personalized investing advice at scale

Don’t settle for incremental improvements that still involve lots of manual work — plug into new ways to amplify your capabilities and your business potential.

Augmented Advice™

Rebalancing

Direct Indexing

Model Marketplace

Apex Ascend™ Workstation

Investor apps

Data insights and tools

Loyalty investing

Service experience

Rebalancing

Apex Rebalancer

Less operational effort, more tailored investing at scale.

Use our real-time Rebalancer to handle tens of thousands of accounts at once, rebalancing them down to the fractional share level. With Apex Rebalancer’s automation and push-button workflows, you can help clients get personalized treatment without a heavy operational burden.

Rebalancer dashboard

Save time with a filtered view that lets you see which accounts need rebalancing so you can propose trades more efficiently.

Trade explanations

Get detailed explanations with an audit trail for why each transaction is (or is not) proposed, including single securities and fractional shares.

Goals-based investing 

Use time-based or risk-based glide path automation to assign accounts to goals, including multiple accounts for a single goal. Available via our platform or by plugging into our API.

Direct Indexing 

Personalize portfolios with direct indexing

Give investors greater autonomy and control with direct investing through Apex Rebalancer. Construct portfolios using sophisticated quantitative techniques to control risk, manage tracking errors, and allow RIAs and other financial advisors to define constraints according to client investment preferences.

  • Screen for themes like ESG
  • Exclude categories not aligned with investor preferences
  • Optimize for tax loss harvesting and other scenarios
  • Allocations as low as $10k
  • Available via API or user portal

Model Marketplace

Access third-party models

Use Apex Model Marketplace to reduce your operational lift without sacrificing quality. Access a broad library of models, all integrated directly into Apex Rebalancer.

Get models from established asset managers

Select models to align with client objectives

Save time on portfolio construction

Apex Ascend Workstation

Apex Ascend Workstation

Out of many apps — one advisory platform.

Less copy-pasting. More auto-populating. We built the Advisor Workstation to simplify workflows for advisory firms by integrating capabilities that often used to require toggling between different tabs and applications.

  • Open
  • Fund
  • Manage
  • Trade
  • Rebalance
  • Data
  • Bill
  • Permission

Data insights and tools

Built-in business intelligence

Access and analyze your own real-time data with Apex Insights, our built-in BI (Business Intelligence) tool built on Google Cloud’s Big Query platform.

Pre-built and custom dashboards

Ad-hoc reports powered by Google Looker Studio

Built-in PII controls (Personal Identifiable Information)

Real-time data warehouse

Loyalty investing

Stock rewards and loyalty

Create a new way to level up loyalty by giving your customers a chance to own stock in your brand. Leverage these rewards to help attract new shoppers, encourage loyalty signups, and amplify your brand engagement.

Expand user engagement within your ecosystem by adding Apex services into your digital experience.

  • Stock-back loyalty
  • Stock rewards
  • Embedded investing experiences

Service experience

Real-time service tools

Meet service built for faster resolutions and fewer phone calls.

The next level of service helps to anticipate needs and get ahead of common challenges. Through real-time capabilities, self-service tools, our digital service center, and your own dedicated Apex team — we help you get what you need to keep doing what you do.

Explore Our Service Experience

60 seconds to submit a service ticket online*

30 minutes to get a response during business hours**

1 point person to call when you need the attention of your dedicated service team