Serving banks and credit unions with embedded solutions

Expand wallet share and become your customers’ financial hub. Embed sleek trading experiences into your offering without building yourself or standing up additional broker-dealer licensing.

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Discover investing technology for financial institutions

Get modern embedded investing

Meet AscendOS™

Consider Ascend Investor

Automate rebalancing

Operate as a registered or non-registered entity

Leverage Stock Rewards

Embedded investing

Embedded investing for the modern era

Your customers expect fully digital investing experiences. You’d like to consolidate vendors to save time and money. Apex can meet both needs. Choose a comprehensive embedded investing experience or just the modules you need to enhance your existing offering.

Designed for retail financial institutions, Apex offers a suite of cloud-native solutions that can simplify how you provide wealth management services, including:

Turnkey investment customization

Get pre-built investment tools, including customizable UIs, configurable risk and goals assessments, and automated portfolio mapping and rebalancing

Keep your brand front and center

with white-label desktop and mobile app UIs

Cloud-native technology

Don’t get boxed in with legacy wealth tech — get real-time services and solutions

Digital customer tool

Give customers self-service opportunities to reduce the demands on your staff

Registered or non-registered entities

We can tailor our solutions to your specific regulatory situation

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Start faster, build smarter

With AscendOS’s cloud-based infrastructure, it’s easier to build, integrate, scale — and operate globally.

Developer friendly
Pre-built technologies
Cloud flexibility and scalability
Real-time data
Enterprise-grade performance, security, and risk mitigation

AscendOS

Meet Apex AscendOS™

Apex is proud to introduce Apex AscendOS, our cloud-native clearing, custody, and trading platform designed to meet the expectations of today’s digital investors.

AscendOS eclipses legacy platforms with real-time (not overnight) services, automated solutions (not manual workarounds), and many pre-built specialty tools.

Real-time services replace overnight slowdowns

Account opening and funding
Real-time ledger and data access
Corporate action updates
Financial crimes compliance checks
24×5 trading
Service experience
Corporate action updates

Pre-built tools so you can minimize extra work

Order Management System (OMS)
Execution Management System (EMS)
Apex Rebalancer
Portfolio mapping algorithm
Model Marketplace
Client-facing portals and mobile apps
Apex Cost Basis and Tax
AI-powered Apex Insights
Flexible APIs, SDKs, and a sandbox experience

Ascend Investor

Customize with white-label solutions

Choose Ascend Investor and get all things AscendOS (see below) — plus white-label UIs, a client-facing portal, a Risk Tolerance Questionnaire (RTQ), a goals-based questionnaire, our portfolio mapping algorithm, and, if desired, a mobile app. Fully customizable, you can put your brand (not your custodian’s) front and center without starting from scratch.

Customize white-label UIs.
Design an experience that feels completely your own
Boost customer engagement.
Give your investors 24/7 access to their real-time information
Shorten go-to-market timelines.
Leverage our pre-built advisor and client UIs to reduce your development lift

Portfolio tools

Automate portfolio management and do it in bulk

The days of manually assigning and rebalancing one portfolio at a time are over. Instead, use Apex Ascend Investor and Rebalancer to fine-tune your whole book of business in moments — including fractional trading, tax-loss harvesting, goals-based and values-based investing, and more.

Real-time portfolio mapping and rebalancing

Optimize with precision, allow for customer investment preferences, respond to market changes, and enhance trust with timely, accurate, and personalized portfolio management.

Model Manager and Model Marketplace

Create and edit your own models or use the pre-built strategies available in our Model Marketplace, a library of models created by professional asset managers. Then, set thresholds and receive notifications when rebalancing is required.

Tap into Apex Direct Indexing

Lower barriers by giving your customers access to individual securities they want. Optimize tax savings with strategies like tax-loss harvesting.

Trade explanations

Get detailed explanations with an audit trail for why each transaction is (or is not) proposed, including single securities and fractional shares.

Registration options

Outsourced regulatory registration

Offer wealth management services without the barriers and delays associated with becoming a registered broker-dealer. Choose outsourced regulatory registration, which includes the modern technology of Apex AscendOS, to get you up and running on your own timeline.

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Stock Rewards

Further enhance customer loyalty with Stock Rewards API

Reward customers with fractional (or whole) shares of stock, offering a modern alternative to traditional loyalty points and cashback programs. Designed to attract and retain customers at all levels of investing experience.

New, novel, and memorable

Differentiate your loyalty program with a fresh and exciting loyalty reward for everyday purchases.

Offer your stocks or others’

Choose to offer your own stock to build loyalty. If your financial institution is not publicly traded, offer an array of stocks for popular consumer brands.

Count on advanced technology

Thanks to our automated, digital Stock Rewards solution, you don’t need to staff up with financial advisors to make Stock Rewards happen.