Apex Fintech Solutions Logo

Serving banks and credit unions with embedded solutions

Expand wallet share and become your customers’ financial hub. Embed sleek trading experiences into your offering without building yourself or standing up additional broker-dealer licensing.

Embedded investing

Embedded investing for the modern era

Your customers expect fully digital investing experiences. You’d like to consolidate vendors to save time and money. Apex can meet both needs. Choose a comprehensive embedded investing experience or just the modules you need to enhance your existing offering.

Designed for retail financial institutions, Apex offers a suite of cloud-native solutions that can simplify how you provide wealth management services, including:

Turnkey investment customization

Get pre-built investment tools, including customizable UIs, configurable risk and goals assessments, and automated portfolio mapping and rebalancing

Keep your brand front and center

with white-label desktop and mobile app UIs

Cloud-native technology

Don’t get boxed in with legacy wealth tech — get real-time services and solutions

Digital customer tool

Give customers self-service opportunities to reduce the demands on your staff

Registered or non-registered entities

We can tailor our solutions to your specific regulatory situation

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Start faster, build smarter

With AscendOS’s cloud-based infrastructure, it’s easier to build, integrate, scale — and operate globally.

  • Developer friendly
  • Pre-built technologies
  • Cloud flexibility and scalability
  • Real-time data
  • Enterprise-grade performance, security, and risk mitigation

AscendOS

Meet Apex AscendOS™

Apex is proud to introduce Apex AscendOS, our cloud-native clearing, custody, and trading platform designed to meet the expectations of today’s digital investors.

AscendOS eclipses legacy platforms with real-time (not overnight) services, automated solutions (not manual workarounds), and many pre-built specialty tools.

Real-time services replace overnight slowdowns 

  • Account opening and funding
  • Real-time ledger and data access
  • Corporate action updates
  • Financial crimes compliance checks
  • 24×5 trading
  • Service experience
  • Corporate action updates

Pre-built tools so you can minimize extra work 

  • Order Management System (OMS)
  • Execution Management System (EMS)
  • Apex Rebalancer
  • Portfolio mapping algorithm
  • Model Marketplace
  • Client-facing portals and mobile apps
  • Apex Cost Basis and Tax
  • AI-powered Apex Insights
  • Flexible APIs, SDKs, and a sandbox experience

Portfolio tools 

Automate portfolio management and do it in bulk

The days of manually assigning and rebalancing one portfolio at a time are over. Instead, use Apex Ascend Investor and Rebalancer to fine-tune your whole book of business in moments — including fractional trading, tax-loss harvesting, goals-based and values-based investing, and more.

Real-time portfolio mapping and rebalancing

Optimize with precision, allow for customer investment preferences, respond to market changes, and enhance trust with timely, accurate, and personalized portfolio management.

Model Manager and Model Marketplace 

Create and edit your own models or use the pre-built strategies available in our Model Marketplace, a library of models created by professional asset managers. Then, set thresholds and receive notifications when rebalancing is required.

Tap into Apex Direct Indexing

Lower barriers by giving your customers access to individual securities they want. Optimize tax savings with strategies like tax-loss harvesting.

Trade explanations

Get detailed explanations with an audit trail for why each transaction is (or is not) proposed, including single securities and fractional shares.

Registration options

Outsourced regulatory registration

Offer brokerage services without the barriers and delays associated with becoming a registered broker-dealer. Choose outsourced regulatory registration, which includes the modern technology of Apex AscendOS, to get you up and running on your own timeline.