52% likely or very likely
to switch from their favorite brand to a competitor if the competitor offered stock rewards in their loyalty program
Serving consumer brands with loyalty programs
Unlock deeper customer loyalty — reward purchases with fractional shares of stock. Drive repeat business, build brand advocates, and help your customers passively build wealth from everyday activities or actions.
Expand loyalty rewards with fractional stock ownership
Stock Rewards from Apex give your customers a way to redeem loyalty points for fractional shares of stock — turning everyday purchases and actions into potential wealth-building opportunities that can offer a deeper brand connection. After all, turning customers into shareholders is a power move.
This new reward can be leveraged by companies that want to start or enhance a robust loyalty strategy:
- Retail brands
- Travel and hospitality brands
- Restaurants
- Grocery and convenience
- Tech, gaming, and innovation
- Credit and debit card providers
- Banks, neobanks, and credit unions
- Healthcare and pharmaceuticals
- Telecom providers
Trading
Offer customers a compelling new loyalty reward
Apex pioneered the ability to trade fractional shares. Now, we’re revolutionizing the loyalty rewards space with this capability. Reward your customers with fractional shares to strengthen their loyalty — and help contribute to their financial wellbeing.
To help you understand the impact Stock Rewards can have on customer behavior, we conducted shopper research to assess consumer interest in these new rewards. Here’s what our 2,000 respondents told us.
65% agree or strongly agree
that owning stock in a particular brand would increase the likelihood they would recommend the brand to friends or family
89% would hold that stock
for over a year, a long-term reminder of their loyalty to your brand
56% said Stock Rewards
would motivate them to spend more with a brand
*Apex and Appinio. Stock Rewards API U&A Study. Online survey conducted in May 2025 with 2,000 U.S. adult respondents who belong to at least one loyalty program.
Ascend Investor
Launch faster with Ascend Investor
No need to build anything complicated. Simply connect to our Stock Rewards system and Ascend Investor platform to add investment features to your existing loyalty program. Your customers can enjoy a seamless experience while you maintain your brand’s familiar look and feel.
- Expect a simplified solution that automates the complexity of Stock Rewards
- Get pre-built white-label user interfaces for Stock Rewards functions
- Leverage pre-built mobile and desktop apps — or integrate just the workflows you need
- Count on our experience and patented technology to help keep your program running smoothly
“Apex provides critical clearing solutions for Stash, helping us better support our millions of customers as they work towards their unique financial goals.”
Brandon Krieg
Stash Co-Founder and CEO
The comments expressed here may not represent all client experiences. These statements are not meant to indicate any guarantee of future performance or success.
Ready to differentiate with Stock Rewards?
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