Available asset classes
- Equities
- ETFs
- Fixed income
- Mutual funds
- Fractional and notional shares
- Options
- Alternatives
Serving established wealth management firms
Get the modern cloud-native clearing, custody, and trading infrastructure that can catapult your company into the twenty-first century: Apex AscendOS™.
Start faster, build smarter
With AscendOS’s cloud-based infrastructure, it’s easier to build, integrate, scale — and operate globally.
- Developer friendly
- Pre-built technologies
- Cloud flexibility and scalability
- Real-time data
- Enterprise-grade performance, security, and risk mitigation
AscendOS
Meet Apex AscendOS™, the modern wealth platform
Scale. Speed. Reliability. Service. You need it, and AscendOS has it. Seize the moment with access to your own real-time data, fully digital onboarding, and pre-built user interfaces. Operate more efficiently (without staffing up) with integrated products — also available as standalone modules — such as rebalancing, direct indexing, and our Model Marketplace. Plus, our modern APIs are available if you want to do your own development work.
With AscendOS custody, clearing, and trading infrastructure, you can operate more efficiently. And, with our broad network of third-party providers, you have access to the tools you need to keep growing, which can be easier when you:
Operate in real time
Operate in real time with an embedded data warehouse, a built-in ledger, fully digital account opening and funding, money movement, intraday automated rebalancing, and more. Read how Facet increased operational efficiency by 50%.
Amplify your trading capabilities
Amplify your trading capabilities with fractional share trading, smart order routing, algorithmic trading, a built-in order management system (OMS), and a sophisticated execution management system (EMS).
Broaden your total addressable market
Broaden your total addressable market with a tech-powered digital-plus-human investor experience we call Augmented Advice™.
Avoid competing with your custodian
Avoid competing with your custodian. Apex does not own retail investment businesses, promote proprietary ETFs, or force you to use our logo instead of yours.
Cloud infrastructure
Choose cloud-native technology (not legacy systems)
It’s a new era in wealth tech, and Apex is leading the way. Now that we’ve introduced the first cloud-native custody, clearing, and trading infrastructure to the wealth management industry, you can:
- Create an elegant digital experience for your investors
- Leverage real-time technology and modern developer tools built with Google Cloud
- Expect improved operational efficiency from automations and streamlined workflows
- Bolster security, privacy, and regulatory and reporting requirements with robust cloud-based frameworks
- Integrate with a comprehensive platform or choose only the modules you need
Assets & accounts
Manage more asset classes and account types
Expand your offerings to help attract and retain investors throughout their wealth accumulation journeys.
Available account types
30+ types, including:
- Individual
- Joint
- Retirement
- Individual margin
- Institutional
- Trust
- Entity
- And more
Available lending types*
- Margin lending
- Fully Paid Securities Lending (FPSL)
*Only available for broker-dealers
Next-gen tools
Interested in attracting next-gen investors?
Take advantage of modern technology designed to help you work with next-gen investors earlier in their investing journeys — so they’re already engaged with you when they’ve accumulated more wealth — that are available via APIs or UIs, depending upon your needs.
Check out how Zoe is unlocking organic growth with these mass-affluent investors.
Explore these Apex services and solutions designed to minimize low-value advisor tasks so they have time to serve more clients:
Ascend Investor
Meet Ascend Investor
You’ve heard about Apex AscendOS™, our cloud-native infrastructure. Now get to know Ascend Investor, our full-stack investing solution that includes pre-built investor trading experiences (plus user interfaces). This combination of features is designed to support your business no matter how automated or how hands-on you want to be.
- Make a quantum leap into the digital era. Modernize old-school processes and empower clients to self-service
- Customize white-label UIs. Design an experience that feels completely your own
- Implement a hands-on or hands-off business model (or something in-between) to meet your clients’ needs
- Reduce back-office workloads. Lean on Apex operations and service to automate and streamline operational workflows
- Shorten go-to-market timelines. Reduce integration schedules by up to 50%* with our modern developer experience
*Proprietary Apex data as of 03/31/2025. Client completed onboarding in six months, versus the 12- to 24-month projected timeline.
Advisor Workstation
Advisor Workstation: Unlock focused efficiency
One consolidated dashboard to reduce tab hopping. Push-button workflows and automations. Drag-and-drop customization. Access to real-time data 24/7. All designed to unlock more time for advisors to pursue higher-value activities. Give your team the Apex Ascend Workstation to help them:
- Reduce manual work and workarounds. Enable advisors to configure how they interact with clients — based in client profiles and needs — and less on juggling tech platforms
- Share a mirrored view with clients. Help advisors communicate more clearly by showing the same view in our client portal.
- Increase productivity with integrated tools. Automated rebalancing. AI-driven analytics. Model Marketplace. And many more. All in one place.
- Scale with confidence. Cloud-native infrastructure can empower your firm to grow without being limited by technology.
Catapult your company into the twenty-first century
Dig into the features and solutions that matter most to you. Provide your information, and our team will reach out to answer your questions and show you what real-time modern custody, clearing, and trading infrastructure is.
Apex Library
